ALl Grown Up

Client: Kraft Mac and Cheese

D&AD New Blood Brief: Connect Kraft Mac and Cheese to Gen Z in culture to show them that KMC is more than a kids food brand.

Insight: The experiences you have as a kid are fun but when you have the freedoms of adulthood you can have even more fun.

Big Idea: Kraft Mac and Cheese is more fun with the freedom of adulthood

Art Direction: Audrey Fink

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