ALl Grown Up
Client: Kraft Mac and Cheese
D&AD New Blood Brief: Connect Kraft Mac and Cheese to Gen Z in culture to show them that KMC is more than a kids food brand.
Insight: The experiences you have as a kid are fun but when you have the freedoms of adulthood you can have even more fun.
Big Idea: Kraft Mac and Cheese is more fun with the freedom of adulthood
Art Direction: Audrey Fink